Love or hate the idea of “trends” there’s no denying their existence in all things design.
But when it comes to branding specifically (which generally needs a long shelf life), I feel that the point at which you start to recognise a mark as being “on trend” is the point you need to start to considering eliminating that option from designs. In my opinion, something that is “trendy” now will be old fashioned in a years time, relying on trends to popularise your logo now will inevitably cause it to date very quickly unless you a) intend on rebranding every time the wind changes direction, b) have a strong rationale of wanting the brand to feel from a certain era, or c) don’t believe your brand will actually be around in a years time.
Thats said, every year Logolounge (amongst others i’m sure) produce a very usefully Trend report outlining the popular trends that have become apparent from the 20,000 or so logos that get submitted to them in the previous 12 months. Useful, I believe, in helping you decide if in fact something you’re working on is Timeless or Trendy.
Here’s an overview of the top 15 trends in logo design which they found, but go to their site to read the full report.
See the full report at LogoLounge
Hurts your eyes if you stare at it for too long but clever recycling of an old optical illusion to promote the new version of Oreos by Interface Communications
Finally!! I have been on the lookout for a clever use of a QR codes and I think I’ve finally found it…
Great campaign by Y&R South Africa for Playboy Magazine
Another take on the ‘Pick 2’ principle…
Mengyu Chen, an illustrator/ art director based in the US has created this amazing suite of ‘pop-up animated gifs’ (click on each one if there dont animate automatically in your browser) to promote her satirical comic book project – The Encephalic Cinema.
Artist Hong Seon Jang makes elaborate cityscapes, called Type Cities, using old discarded pieces of moveable type from printing presses.
Two fantastic and poignent posters from Brighton based designer Anthony Oram…
Stunning video celebrating the art of signwriting (Great find by Chris at 24exp.)
By Justine Quart featuring Golden West Sign Arts
After taking the time to get in touch and introducing us to her work, with bases in both Hitchin and Great Yarmouth, Antonella Muscat has become the latest photographer to be added to our Creative Links section here at BeyondM25.