Simply awesome new film from NIKE to launch their ‘Write the Future’ campaign by Weiden + Kennedy
This marks the first stage of a journey that will ultimately see fans around the world write their own future through experiences that put them at the center of the action. In June, fans will be able to live like their heroes through a unique experience on nikefootball.com that generates ripple videos and visuals from their own photos and information, placing them at the center stage.
Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for “The Chance” – an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game.
The above excerpt is from Nalden’s vimeo page which sums it up perfectly, definately worth checking out.
With the world cup on our doorsteps the number of world cup / football related promotions is sure to go thru the roof, here’s a list of ones I’ve seen so far, click The title to get more details
Umbro crest collaboration
Carlsberg – Probably the best team talk in the world…
Walkers Flavour Cup
Toshiba – England Expects…
Nike True Colors
Can you think of anymore to add to this list?…
It’s a bit late I know but I’ve only just stumbled across this April Fools prank by Nike today, still clever tho.
It’s a short film/Ad that documents the process that Nike goes through to pump the ‘Air’ into their trainers. Kinda reminds me of the factory in Monsters Inc. that collects and utilises the pitch of a child’s scream to power their alternate world.