Epic NIKE film – Write the future

Simply awesome new film from NIKE to launch their ‘Write the Future’ campaign by Weiden + Kennedy

This marks the first stage of a journey that will ultimately see fans around the world write their own future through experiences that put them at the center of the action. In June, fans will be able to live like their heroes through a unique experience on nikefootball.com that generates ripple videos and visuals from their own photos and information, placing them at the center stage.

Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for “The Chance” – an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game.

The above excerpt is from Nalden’s vimeo page which sums it up perfectly, definately worth checking out.

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World cup fever 2010

With the world cup on our doorsteps the number of world cup / football related promotions is sure to go thru the roof, here’s a list of ones I’ve seen so far, click The title to get more details

Umbro crest collaboration

Carlsberg – Probably the best team talk in the world…

Walkers Flavour Cup

Toshiba – England Expects…

Nike True Colors

Can you think of anymore to add to this list?…

Nike Grid: London’s Your Gameboard

With more and more emphasis on social network games (Foursquare, Gowalla, MyTown) relying on the use of a smart phone or at least one with internet connection ability I’ve often thought there are a lot of people out there who don’t get a chance to play, this ones for you… Nike Grid

Race – Chase – Sprint – Dial!
Basically you play by logging in at a phone box (free phone) then score points by getting to another phone box in the same postcode in the quickest possible time. Simple and engaging, brilliant!
Not only is it a form of social gaming but also encourages running, its a win win!

But it appears it’s only a 24hr game starting 8pm on Friday 23rd April so you have got to be quick to claim your postcode!

Must also admit I am loving the Spooks style website to give it that underground/spy feel to the whole thing. Check it out here!

Thanks MyModernMET for sharing

The secret behind Nike Air

It’s a bit late I know but I’ve only just stumbled across this April Fools prank by Nike today, still clever tho.

It’s a short film/Ad that documents the process that Nike goes through to pump the ‘Air’ into their trainers. Kinda reminds me of the factory in  Monsters Inc. that collects and utilises the pitch of a child’s scream to power their alternate world.