Love or hate the idea of “trends” there’s no denying their existence in all things design.
But when it comes to branding specifically (which generally needs a long shelf life), I feel that the point at which you start to recognise a mark as being “on trend” is the point you need to start to considering eliminating that option from designs. In my opinion, something that is “trendy” now will be old fashioned in a years time, relying on trends to popularise your logo now will inevitably cause it to date very quickly unless you a) intend on rebranding every time the wind changes direction, b) have a strong rationale of wanting the brand to feel from a certain era, or c) don’t believe your brand will actually be around in a years time.
Thats said, every year Logolounge (amongst others i’m sure) produce a very usefully Trend report outlining the popular trends that have become apparent from the 20,000 or so logos that get submitted to them in the previous 12 months. Useful, I believe, in helping you decide if in fact something you’re working on is Timeless or Trendy.
Here’s an overview of the top 15 trends in logo design which they found, but go to their site to read the full report.
See the full report at LogoLounge
Absolutely hilarious video by US based ‘multi-faceted creative services company’ (their words not mine) Optimus on how Logos are made, not just designed, but made and shipped out around the world for use…
Some of my favourite quotes:
– Logos maximise PRO-ductivity and improve self worth
– Our library is open to ‘some‘ of the public 6 days a week
– By 1912 the company had half-quadrupled in size
– These standards are constantly monitored and these monitors are constantly monitored
– Logonom Operations Laboratories (LOL)
– Rapid response crisis call centre available 24/7, 364 days a year (so they get a day off at least)
Thanks LogoDesignLove for sharing
Posted in Uncategorized
Tagged brochure, cards, Layout, Leaflet, Letterhead, logo, Loz Ives, perforation, portfolio, poster, screenprint, stationery
Posted in Design, Digital / Web, Within M25
Tagged branding, business card, Design, Illustration, logo, MultiAdaptor, poster, stationery, website
Cardiff based design and branding agency ‘Kutchibok’ have an array of simply stunning work on show at their clean minimalist website, definitely worth a look. Check them out here
Thanks Changethethought for sharing
Posted in BeyondM25, Design
Tagged agency, branding, Design, embossing, Layout, Leaflet, logo, packaging, poster, print, stamp
Stumbled across Paul Fox’s stunning work at Looks Like Good Design.
He’s got an amazing portfolio of clean bold design and great typography, check it out here!
Studio Output are a full service cross media studio based in both London and Nottingham (about 100 miles BeyondM25)
They do some truly awesome work which can be found on display on their website which is definitely worth a look if only to check out the point/click/drag navigation – love it!