Love or hate the idea of “trends” there’s no denying their existence in all things design.
But when it comes to branding specifically (which generally needs a long shelf life), I feel that the point at which you start to recognise a mark as being “on trend” is the point you need to start to considering eliminating that option from designs. In my opinion, something that is “trendy” now will be old fashioned in a years time, relying on trends to popularise your logo now will inevitably cause it to date very quickly unless you a) intend on rebranding every time the wind changes direction, b) have a strong rationale of wanting the brand to feel from a certain era, or c) don’t believe your brand will actually be around in a years time.
Thats said, every year Logolounge (amongst others i’m sure) produce a very usefully Trend report outlining the popular trends that have become apparent from the 20,000 or so logos that get submitted to them in the previous 12 months. Useful, I believe, in helping you decide if in fact something you’re working on is Timeless or Trendy.
Here’s an overview of the top 15 trends in logo design which they found, but go to their site to read the full report.
See the full report at LogoLounge