Tag Archives: QR

Playboy: Before and After (great use of QR codes at last)

Finally!! I have been on the lookout for a clever use of a QR codes and I think I’ve finally found it…

before and after Playboy-Before-and-After13Great campaign by Y&R South Africa for Playboy Magazine

Advertisements

Fiat Street Evo

Interesting take on QR codes by Fiat for this new game app.

 

 

Great use of digital media to bring print ads to life

I have seen some brilliant examples of the blurring of the boundaries of print and digital media recently. I’m a huge fan of combining the interactivity of digital with the tactile/offline print medium which ultimately bring the piece to life and leads to a more engaging experience for the end-user. Here are some of my favourites…

Publicis Brussels made a campaign for Reporters Without Borders which won 3Cannes Lions 2011! 2 bronze, 1 silver!

AXA iPhone app by Duval Guillaume, Antwerp

BBDO, South Africa advertising the power of the Mercedes-Benz CL63 AMG