Love or hate the idea of “trends” there’s no denying their existence in all things design.
But when it comes to branding specifically (which generally needs a long shelf life), I feel that the point at which you start to recognise a mark as being “on trend” is the point you need to start to considering eliminating that option from designs. In my opinion, something that is “trendy” now will be old fashioned in a years time, relying on trends to popularise your logo now will inevitably cause it to date very quickly unless you a) intend on rebranding every time the wind changes direction, b) have a strong rationale of wanting the brand to feel from a certain era, or c) don’t believe your brand will actually be around in a years time.
Thats said, every year Logolounge (amongst others i’m sure) produce a very usefully Trend report outlining the popular trends that have become apparent from the 20,000 or so logos that get submitted to them in the previous 12 months. Useful, I believe, in helping you decide if in fact something you’re working on is Timeless or Trendy.
Here’s an overview of the top 15 trends in logo design which they found, but go to their site to read the full report.
See the full report at LogoLounge
The Olympic Games – Is officially the worlds greatest spectacle and because of this is also the most scrutinised branding brief that you can imagine.
Back in 2007, Wolff Olins unveiled the London 2012 logo to an enormous backlash of WHAT THE ….! Myself included but I for one quickly came round to really liking it and as the games draw closer I think the nations opinion has soften towards it but still Haters gonna Hate!
Well the Paralympic branding for Rio 2016 has now been released, after the plagiarism scandal surrounding the Olympic version earlier in the year. With both the new logos by Tatil now in hand along comes the inevitable (some might say unfair) comparisons.
I’ll get the ball rolling, as a non ashamed fan of the 2012 logo, I think Tatil – maybe in fear of receiving the same backlash that Wolff Olins received 4 years ago – have played it very safe. Using cliched trends that have arrived over the last year or so that will go out as quick as they came in and therefore be a distant memory before the games even begin in 5 years time. London 2012, as controversial as it may be, no one can deny will be remembered for at least trying to make a statement. It’s given partners/supporters of the games a distinct style to latch onto and use to create the necessary excitement and anticipation required ahead of the worlds greatest spectacle, and that will live on long after Usain Bolt claims another record in the 100m (thats if he makes it in the first place).
Anyway that’s my tuppence worth, without further ado…let the Games begin :)
Just been made aware of the follow up video to this where MINI Getaway announced the winner and showed the reaction to and effectiveness of the campaign posted about back in October 2010 (see below video for original post).
Posted on: October 19,2010
Caught this on Twitter yesterday and simply had to share it!
This fantastic location-based game, by Swedish advertising/brand agency Jung von Matt Stockholm, combines gaming, social media, the outdoors and MINI’s – right up my street!
Look forward to seeing if they announce a winner
The first digital production agency has arrived at in our ‘Creative links‘ in the shape of Brighton based storytellers Kanoti.
With the mantra ‘Every brand has a story to tell’ they have produced a great showcase of beautifully crafted animations for a client list to die for.
See more of them at: www.kanoti.com
Great mash up of their work on the T4 idents by London based Motion Graphics and Branding house – Double G Studios
Caught sight of this great fun identity for Little Acorns Nursery by new our newest Creative Links entry Vincent Design in Kent.