Category Archives: Branding / Identity

The dream/worst design brief ever – The Olympic Logo

The Olympic Games – Is officially the worlds greatest spectacle and because of this is also the most scrutinised branding brief that you can imagine.

Back in 2007Wolff Olins unveiled the London 2012 logo to an enormous backlash of WHAT THE ….! Myself included but I for one quickly came round to really liking it and as the games draw closer I think the nations opinion has soften towards it but still Haters gonna Hate!

Well the Paralympic branding for Rio 2016 has now been released, after the plagiarism scandal surrounding the Olympic version earlier in the year. With both the new logos by Tatil now in hand along comes the inevitable (some might say unfair) comparisons.

I’ll get the ball rolling, as a non ashamed fan of the 2012 logo, I think Tatil – maybe in fear of receiving the same backlash that Wolff Olins received 4 years ago – have played it very safe. Using cliched trends that have arrived over the last year or so that will go out as quick as they came in and therefore be a distant memory before the games even begin in 5 years time. London 2012, as controversial as it may be, no one can deny will be remembered for at least trying to make a statement. It’s given partners/supporters of the games a distinct style to latch onto and use to create the necessary excitement and anticipation required ahead of the worlds greatest spectacle, and that will live on long after Usain Bolt claims another record in the 100m (thats if he makes it in the first place).

Anyway that’s my tuppence worth, without further ado…let the Games begin :)

UPDATE: Brilliant location based game for MINI by JvT Stockholm

Just been made aware of the follow up video to this where MINI Getaway announced the winner and showed the reaction to and effectiveness of the campaign posted about back in October 2010 (see below video for original post).


Posted on:  October 19,2010

Caught this on Twitter yesterday and simply had to share it!
This fantastic location-based game, by Swedish advertising/brand agency Jung von Matt Stockholm, combines gaming, social media, the outdoors and MINI’s – right up my street!

Look forward to seeing if they announce a winner

Kick-ass digital storytelling by Kanoti

The first digital production agency has arrived at in our ‘Creative links‘ in the shape of Brighton based storytellers Kanoti.

With the mantra ‘Every brand has a story to tell’ they have produced a great showcase of beautifully crafted animations for a client list to die for.

See more of them at:

Like Robots? Love this!!

Great mash up of their work on the T4 idents by London based Motion Graphics and Branding house – Double G Studios

Little Acorns Nursery identity by Vincent Design

Caught sight of this great fun identity for Little Acorns Nursery by new our newest Creative Links entry Vincent Design in Kent.

Discovery KIDS branding

Really like the packaging work for Discovery KIDS by Californian branding studio Mattson Creative. Think its got great energy about it and should appeal to the audience perfectly.

I mean this branding combined with products such as ‘Night Vision Goggles’ and a tornado maker I think they are onto a winner