Welcome to BeyondM25A place for creative minds living or working 'Beyond the M25' to have a voice
- RT @mymatedaves: A tree be planted on your grave rather than a gravestone: 2 years ago
- RT @mymatedaves: #newproject - Need examples of amazing good will or charity, stuff that makes you go aww - inbox me yours #dontbeadick #fa… 3 years ago
- 2013 Logo Trends wp.me/pPN4I-UI 4 years ago
Tag CloudAdvertising agency animation art Augmented Reality BeyondM25 Birmingham Blik bookshelf branding Buckinghamshire charity copywriting Creative creative review Creativity Design digital Disney exhibition Facebook football Foursquare fun games google heineken Illustration Infographic infographics Inspiration interactive Interior design iPad JWT Layout Leaflet letterpress logo Looks like good design Magazine marketing Music New York nike nottingham packaging Photography poster posters print promotion QR Sam O'Hare screenprint social media Spot the tiger stationery stop motion studio Technology TED The Sandpit Tiltshift Toshiba Twitter typography Video viral Volkswagen Web design website Wieden + Kennedy world cup YouTube
Tag Archives: heineken
A truly geeeenius piece of buzz marketing done for Heineken by JWT Italia (well beyondM25).
They got 200+ football lovers partners/lecturers/bosses to convince their man to reluctantly go to a classical music concert on the same night that the AC Milan vs Real Madrid champions league match was live on Sky Sports, one of the biggest clashes you can find in football.
Once the concert started words start appearing on the screen behind the performers and it soon becomes clear that they have been pranked and then they start to show the match cementing the message that Heineken are ‘made to entertain’
In the days following, the stunt was tweeted, blogged and covered in the news (TV and Print) all over the world – Brilliantly clever!
Thanks MyModernMET for sharing