Tag Archives: Publicis

Great use of digital media to bring print ads to life

I have seen some brilliant examples of the blurring of the boundaries of print and digital media recently. I’m a huge fan of combining the interactivity of digital with the tactile/offline print medium which ultimately bring the piece to life and leads to a more engaging experience for the end-user. Here are some of my favourites…

Publicis Brussels made a campaign for Reporters Without Borders which won 3Cannes Lions 2011! 2 bronze, 1 silver!

AXA iPhone app by Duval Guillaume, Antwerp

BBDO, South Africa advertising the power of the Mercedes-Benz CL63 AMG