Today we’d like to introduce your to 4 Seconds, a small design and marketing agency based in Tring, Herfordshire who like to make a big impression.
We struggled to decide which section of creative links to file them under as they tick a lot of boxes, from print to digital and including experiential/exhibition, but as they listed design and marketing on their own site, design is their home at BeyondM25.
Latest agency addition to our Creative Links section here at BeyondM25 is Bedford based events communication agency, elliottyoung.
‘Dedicated to assisting events companies in their pursuit of effective communication’ they have not only a great selection of work on show, but also a number of white papers providing insight to best practice
This consist of two ladies (Kayte & Erica) whose ambition is to build an online space which becomes a community collective for people who want to make a change in Bedford, to open up space for dialogue between the community, commerce and the council.
They also want to map Bedford’s secrets, its art, quirks, nooks and crannies, the best pubs, walks, and independent retailers. They aim to do this using a delicate mix of new and old technologies and stories.
Their first active job is The Castle Quay Weekender. This will take place one weekend in March when they will take over the new Castle Quay development in the heart of Bedford town centre and have a ‘culturefest’ where they show off both the area’s potential, and the creative talent in the surrounding area.
If you think you could help out/have something to offer or just would like to see more, click here.
Found a great talk by Usman Haque on getting people to participate given at PSFK conference in London earlier this year.
He shared some interesting insights including:
You cannot rely on the end goal being incentive enough to encourage individuals to cooperate on achieving the end goal
Design so that incremental participation results in incremental gains
Provide tools that enable intended participants to construct their own evidentary rationales for participating
Rather than trying to develop solutions to individual problems, construct means for actions in two seemingly unrelated domains to benefit each other
A public spectacle is engaging, requires no long-term commitment. It encourages people to observe, ask questions and occasionally, even to participate
Create social projects complex enough that a single individual cannot explain it to others, forcing participants to work together to find solutions.
Unfortunately this version of wordpress doesn’t allow me to embed the code for videos into posts (if you know otherwise please get in touch) so to see it you’ll have to link thru to the PSFK site by clickinghere.
At Nike78 Paul Jenkins pulls together a list of creatives to challenge the function of a pair of Nike shoes using sport as the inspiration to create an exhibition showcase at the London Design Festival 2010.
For example the very talented set designer/model maker Andy Macgregor has turned his pair into GalvaNIKEs by galvanizing them with a view to making them indestructible: