Finally!! I have been on the lookout for a clever use of a QR codes and I think I’ve finally found it…
Great campaign by Y&R South Africa for Playboy Magazine
In a world where brands are competing for the number of “Likes” on Facebook, I often question whether, when I see the 51 million plus like of Coca-Cola, its a case of quantity over quality?
Well its refreshing to see a brand take a similar viewpoint where they are screening people before they allow you to like them.
Grey Poupon – Do you cut the mustard? (sorry) find out here
Check out their ads from way back and you you’ll see their brilliant heritage of pompusness
The follow up was even better…
PS. if anyone can shed any light on the “Cut the Mustard” phrase i’d be much obliged, don’t you know.
Another great automotive ad, this time for Smart. AMVBBDO challenged skaters Kilian Martin and Alfredo Urbon to see if it was possible for two people to ride and perform tricks on just one board.
Bit of an oldie here but still a great.
This wonderful piece of advertising by Nordpol+ for Euron won a Cannes Gold Lion and a Creativity Award in 2008. I won’t say too much as don’t want to give it away before you see the ‘film’ but suffice to say, there’s power in a story!
Great ad by Ogilvy Cape Town where they demonstrate that VW practice what they preach withe their Blue Motion range by using the ad budget to create a label inserted into magazines that, when finished with, the reader can use to send it to a local recycling plant
Volkswagen: Bluemotion Labels from Ogilvy South Africa on Vimeo.
This may look like just a shameless plug to gain sponsorship for running the London Marathon in aid Keech Cottage, but I promise you, it isn’t (however, every little helps – to sponsor me CLICK HERE)
I received an email containing a link from Dave Bedford (Race Director of the Virgin London Marathon 2012) which, after taking the gamble that it wasn’t spam, took me to this page…
Click here to see the video claiming that I (yes me) am a hot favourite to win the London Marathon 2012. Right, there its said, but before you all rush down the bookies to part with your hard-earned cash, it’s really not very likely to happen. (So why not give that money you may have put on a bet to a welcome cause by sponsoring me by clicking HERE)
Great piece of welcomed activity to help promote the marathon and give me my 3 minutes of fame.
** See, told you it wasn’t a shameless plug….. well ok seeing as you asked, you can sponsor me by clicking HERE) **
Great optical illusion for the new Alton Towers attraction Nemisis Sub-Terra (opening in March) by Andrew Walker
Some of you may have seen this last year, some of you may not but as yesterday some of us were talking about this great ad by Dulcidio Caldeira and ParanoidBR for MTV Brazil’s 21st birthday, I thought I’d share it here…
Really like this simple campaign by Leo Burnett for Slurpee. It allowed customers, for one day only, to use their own vessell as a cup for their favourite cold drink. It created amazing buzz, huge amounts of free press coverage introducing the brand to new customers but also rewarding current fans of the brand too.