Great use of digital media to bring print ads to life

I have seen some brilliant examples of the blurring of the boundaries of print and digital media recently. I’m a huge fan of combining the interactivity of digital with the tactile/offline print medium which ultimately bring the piece to life and leads to a more engaging experience for the end-user. Here are some of my favourites…

Publicis Brussels made a campaign for Reporters Without Borders which won 3Cannes Lions 2011! 2 bronze, 1 silver!

AXA iPhone app by Duval Guillaume, Antwerp

BBDO, South Africa advertising the power of the Mercedes-Benz CL63 AMG

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s