UPDATE: Brilliant location based game for MINI by JvT Stockholm

Just been made aware of the follow up video to this where MINI Getaway announced the winner and showed the reaction to and effectiveness of the campaign posted about back in October 2010 (see below video for original post).

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Posted on:  October 19,2010

Caught this on Twitter yesterday and simply had to share it!
This fantastic location-based game, by Swedish advertising/brand agency Jung von Matt Stockholm, combines gaming, social media, the outdoors and MINI’s – right up my street!

Look forward to seeing if they announce a winner

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