LG: Washing tunnel

Really like this clever piece of media placement by Y&R, Johannesburg, South Africa for LG.

The placement of a giant washing machine over the players tunnel had players running out it at the start of the game with fresh clean kits, back in at half-time with filthy dirty kits and back out at the start of the second half with fresh clean kits again – thus showing the machine ability to handle large loads.

 

 

 

 

 

 

 

 

Thanks for sharing I Believe in Advertising.

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