Actimel – Breakfast Reminder

Liked this from Simone Santos in Brazil where she aims to convince mothers in Brazil that feeding their children Actimel from Danone for breakfast was a healthy choice.

To do this they sent influential mothers a toaster that would cook personalised messages into their toast. To encourage them to spread the word promised to top them up with a fresh supply if they posted images of them and their specially created toast of Facebook, Twitter and the like.

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