Scroll – Shmoll…. don’t fear the dreaded fold!

It’s surprising how many times we still end up having conversations about “The Fold” and the importance (or the lack of ) it plays in a users experience of a website.

Well here are two website which throw these rules out the window as they make a point of incorporating scrolling into functionality with a view to enhancing the experience of their sites not hinder them, in two very different ways. Exploit the Scroll!











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