Ohhhh this is sooo good!
Speed Camera Lottery, an idea by Kevin Richardson (a senior producer at Nickelodeon Kid & Family Games Group in San Francisco), is the winner of ‘The Fun Theory award’ where you get people to reduce their speed by making it fun and rewarding. Brilliant!
The Fun Theory is an initiative by Volkswagen brought to life by the awesome DDB Stockholm and is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
Like having fun? Like making progress? You have to check it out here