Very clever campaign by Californian ad agency Butler, Shine, Stern & Partners for MINI.
MINI U.S. President challenges President and CEO of Porsche cars North America to a race!
Now, if the challenge is accepted, we all have it in our mind who has the quicker car but even when (or we might be surprised, IF) MINI lose this is going to generate huge media and social interest.
And in my mind it’s so perfect for the MINI brand.
Well done BSSP