MINI vs Porsche – BRING IT

Very clever campaign by Californian  ad agency Butler, Shine, Stern & Partners for MINI.

MINI U.S. President challenges President and CEO of Porsche cars North America to a race!

Now, if the challenge is accepted, we all have it in our mind who has the quicker car but even when (or we might be surprised, IF) MINI lose this is going to generate huge media and social interest.

And in my mind it’s so perfect for the MINI brand.

Well done BSSP

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s