Physical Apps by Harriet McDougall

Love love love this animation, both because of it’s brilliant message and perfect execution, by the uber talented Harriet McDougall.

By putting everything onto screens, we have lost sight of the real potential of social technology.

There are possibilities in the real world which are missing from the digital world – things like tangibility, emotion, community, physicality and experience.

However, there are possibilities in the digital world that do not exist in the real world, mainly the potential to reach a vast audience which you could otherwise never be connected to.

What we’ve created are essentially real-world physical apps. that re-humanize social technology and combine the best elements of both the physical and digital worlds.

Thanks Russell Davies for sharing

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