Nike78

At Nike78 Paul Jenkins pulls together a list of creatives to challenge the function of a pair of Nike shoes using sport as the inspiration to create an exhibition showcase at the London Design Festival 2010.

For example the very talented set designer/model maker Andy Macgregor has turned his pair into GalvaNIKEs by galvanizing them with a view to making them indestructible:

http://vimeo.com/10901724

Follow its progress here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s