The secret behind Nike Air

It’s a bit late I know but I’ve only just stumbled across this April Fools prank by Nike today, still clever tho.

It’s a short film/Ad that documents the process that Nike goes through to pump the ‘Air’ into their trainers. Kinda reminds me of the factory in  Monsters Inc. that collects and utilises the pitch of a child’s scream to power their alternate world.

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