Job hustling on twitter by @wonderyears

Brilliant and original use of Twitter by two creatives from Holland (Bas van de Poel and Daan van Dam aka Wonderyears) to hustle creative directors of various agencies into giving them a job.

Heineken – The Invite

Great idea by Max Gebhardt for a social media connected bottle opener that invites your friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken.

Nike Grid: London’s Your Gameboard

With more and more emphasis on social network games (Foursquare, Gowalla, MyTown) relying on the use of a smart phone or at least one with internet connection ability I’ve often thought there are a lot of people out there who don’t get a chance to play, this ones for you… Nike Grid

Race – Chase – Sprint – Dial!
Basically you play by logging in at a phone box (free phone) then score points by getting to another phone box in the same postcode in the quickest possible time. Simple and engaging, brilliant!
Not only is it a form of social gaming but also encourages running, its a win win!

But it appears it’s only a 24hr game starting 8pm on Friday 23rd April so you have got to be quick to claim your postcode!

Must also admit I am loving the Spooks style website to give it that underground/spy feel to the whole thing. Check it out here!

Thanks MyModernMET for sharing

Social Media Cheat Sheet

Found this handy little guide from CMO an interesting read which highlights some of the pros and cons of various social media sights depending on what your overall goals are:

Thanks The Next Web for sharing. (you can also download a PDF from here too!)

Heineken Champions League prank!

A truly geeeenius piece of buzz marketing done for Heineken by JWT Italia (well beyondM25).

They got 200+ football lovers partners/lecturers/bosses to convince their man to reluctantly go to a classical music concert on the same night that the AC Milan vs Real Madrid champions league match was live on Sky Sports, one of the biggest clashes you can find in football.

Once the concert started words start appearing on the screen behind the performers and it soon becomes clear that they have been pranked and then they start to show the match cementing the message that Heineken are ‘made to entertain’

In the days following, the stunt was tweeted, blogged and covered in the news (TV and Print) all over the world – Brilliantly clever!

http://vimeo.com/10057219

Thanks MyModernMET for sharing