Great use of digital media to bring print ads to life

I have seen some brilliant examples of the blurring of the boundaries of print and digital media recently. I’m a huge fan of combining the interactivity of digital with the tactile/offline print medium which ultimately bring the piece to life and leads to a more engaging experience for the end-user. Here are some of my favourites…

Publicis Brussels made a campaign for Reporters Without Borders which won 3Cannes Lions 2011! 2 bronze, 1 silver!

AXA iPhone app by Duval Guillaume, Antwerp

BBDO, South Africa advertising the power of the Mercedes-Benz CL63 AMG

Interactive print ad for Peugeot

Who said interactive had to be digital?
Brilliant interactive print ad for Peugeot by São Paulo based agency Loducca

Stunning printwork from Keller Maurer Design

Munch based Keller Maurer Design have some stunning print work on display at their website if you ever need inspiration for stunning layout and use of a good quality paper to print on.

Thanks Changethethought for sharing

Kutchibok

Cardiff based design and branding agency ‘Kutchibok’ have an array of simply stunning work on show at their clean minimalist website, definitely worth a look. Check them out here

Thanks Changethethought for sharing

Letterpress – There’s life in the old girl yet

As a lover of print design I can’t help but coo like a proud father everytime I see the results that can be produced by letterpress.

The ‘dying art’ is more and more becoming a thriving industry all over again, I know I for one am keen to apply it more and more to my work, you simply can’t beat results like these:

These stunning pieces are produced by EM letterpress in the states and I would be delighted to be put in touch with a press in the UK coming up with goods like these!

The guys at EM Letterpress love the art so much they blog about how they go about their business and share some of the insider secrets here and you can see more examples of their work on their flickr photostream here.